The name is Spilreklamenævnet (Danish Gambling Advertising Board), and the board is administered by the organization Dansk Erhverv.
Spilreklamenævnet assesses whether gambling advertisements comply with the gambling industry’s Code of Conduct and the guidelines for responsible marketing.
Spilreklamenævnet receives, processes, and issues statements on complaints regarding gambling marketing.
The board was established following the ‘Code of Conduct for Socially Responsible Marketing of Gambling’, developed by industry associations within the gambling sector. The purpose of the board is to uphold the ethical rules agreed upon in the Code of Conduct. Spilreklamenævnet was created based on inspiration from and follows the same model as the well-established Alkoholreklamenævn.
Spilreklamenævnet consists of representatives from the gambling industry and representatives advocating for gambling consumers. The board is chaired by an independent judge.
The members of Spilreklamenævnet include Elite Gaming A/S, Dansk Automat Brancheforening, Dansk Kasinoforening, Danske Lotteri Spil A/S, Danske Spil A/S, Det Danske Klasselotteri A/S, Landbrugslotteriet, Royal Casino, Varelotteriet , Spillebranchen, CEGO A/S and Danske Licens Spil A/S.
Read more about Spilreklamenævnet here
