In a decision on 6 September, the Gambling Advertising Board has expressed criticism of the placement of an advertisement for Mr Green Casino before TV2’s Christmas calendar Juleønsket in December 2020.
Director of Spillebranchen, Morten Rønde, states: “An entire Danish gambling industry took the initiative to set up a Gambling Advertising Board precisely to allow Danes to appeal against advertisements that are not placed appropriately. I’m glad that the Gambling Advertising Board has started its work “.
In the specific case, Mr Green Casino had asked TV2 to show its advertisement to the target group 18+ and 21+. Still, when TV2 did not consider the Christmas wish a children’s program but a family program, TV2 nevertheless showed the ad to an audience that included many children. It got a person to complain to the Gambling Advertising Board.
“I do not think, unlike a majority in the Gambling Advertising Board, that Mr Green should be criticized in this case. Mr Green has tried to ensure that the commercials were only shown around adult programs, in line with industry standards. The advertisement ends up being shown to a younger audience, giving rise to us as an industry entering into closer dialogue with the TV stations about how we can become even more precise in our agreements on the placement of TV commercials and avoid similar cases in the future. Gambling is for adults, and the placement of TV commercials must also reflect this,” says Morten Rønde.
You can read the entire Game Advertising Board’s statement here
About the Gambling Advertising Board
The Gambling Advertising Board is a behavioural regulating board set up on the initiative of the gambling industry. The purpose of the board is to make decisions in cases where complaints are made about the marketing of games in Denmark and express criticism in cases where gambling operators market themselves in violation of the rules of the Marketing Act, the laws of the gambling legislation on marketing or in violation of the code of conduct on marketing. It has been adopted, and to which several gambling companies have joined.
About Spillbranchen
Spillebranchen is an industry organization for gambling operators on the Danish market. Our goal is to ensure fair and transparent conditions of competition for our members and that games can function as an entertaining leisure activity on a par with many others.