Spillebranchen is an industry organization for gambling operators on the Danish market.
Our goal is to ensure fair and transparent conditions of competition for our members and that games can function as an entertaining leisure activity on a par with many others.
We work with authorities, legislators, experts and treatment providers in several areas, including a strong focus on reducing the risk that participation in games threatens the individual customer’s finances or mental health.
It is one of Spillebranchen’s central tasks to be a close and confidential partner in relation to the Danish Gambling Authority to further develop the Danish model in the gambling market for the benefit of Danish society, the individual customer and the gambling operators. This applies to developing marketing rules, Know Your Customer requirements (KYC) and reporting standards.
Spillebranchen has also collaborated with the Danish authorities and regulators on extending the existing licensing scheme to include online bingo and games on horse racing. These legislative changes were implemented in 2018.
At the request of a broad circle of parties in the Danish parliament, the gambling industry has also drawn up a code of conduct, which you will also find described in more detail on this page.
The online market is growing rapidly, and new operators continue to enter the market. Spillebranchen plays a vital role in ensuring that the online gambling industry will continue to prioritize transparency and accountability. A large part of the Danish gambling market is subject to the Danish licensing system. Raising awareness about this issue is crucial because players can only be guaranteed fair and transparent gambling conditions on sites provided by a fully audited and licensed online gambling operator.
