Industry organization for betting and online casinos
Spillebranchen is the industry organization for gambling operators in the Danish market.
Our goal is to ensure fair and transparent conditions of competition for our members, while promoting gambling as an entertaining leisure activity, comparable to many others.
We collaborate with authorities, legislators, experts, and treatment providers to address key industry challenges – with a strong focus on minimizing the risk of gambling harming customers’ financial well-being or mental health.
The Danish Model
One of Spillebranchen’s core responsibilities is to be a trusted and cooperative partner to the Danish Gambling Authority in advancing the Danish regulatory framework for the gambling sector.
This collaboration aims to enhance the Danish gambling model for the benefit of society, individual players, and licensed gambling operators. Key areas of focus include the development of marketing regulations, Know Your Customer (KYC) requirements, and reporting standards.
Furthermore, Spillebranchen has worked closely with Danish authorities and regulators to expand the existing licensing scheme and include online bingo and horse race betting. These legislative amendments were implemented in 2018.
Code of Conduct
At the request of a broad coalition of political parties in the Danish Parliament, Spillebranchen has developed a Code of Conduct, which is further detailed on this page.
The online gambling market is growing rapidly, with new operators continuously entering the industry. Spillebranchen plays a crucial role in ensuring that this sector remains committed to transparency and accountability, aiming to have as much of the Danish gaming market as possible fall under the Danish licensing system.
Raising awareness of this issue is essential, as players can only be guaranteed fair and transparent gaming conditions on platforms operated by fully audited and licensed online gambling providers.
