A Global Role Model
Denmark’s gambling regulation is recognized as one of the most well-functioning worldwide. Since 2012’s liberalization, Denmark has managed to form a truly balanced model that combines consumer protection, responsible gambling, and a strong channeling rate, where the majority of players choose licensed operators.
Many countries turn to Denmark for guidance on regulating gambling effectively without driving players to the illegal market. With clear marketing rules, strict requirements for license holders, and a strong Gambling Authority, a safe gaming experience is ensured.
Danish regulation balances the state’s tax revenue, operators’ business potential, and player protection. This makes Denmark a leading example for countries aiming to shape a regulated yet sustainable gambling market with high responsibility and a low risk of gambling addiction.
The Balance in the Gambling Market
The balance we have in our gambling regulation is rarely found in other countries. In Norway, the number of gambling addicts is roughly the same as in Denmark, yet 53% of all online betting and casino games take place in the illegal market. The balance is affected by both tighter advertising rules and tax increases. Each can have major consequences and push players toward illegal providers.
Experience from other nations shows that prohibiting gambling and ads is not the solution. Such restrictions open the door for illegal gambling operators from Asia and the Caribbean. Illegal gambling is just “one click away.” It is crucial that players choose providers with a Danish license under Danish supervision. This is the only way to ensure strong consumer protection and tax revenue for the state.
SPILLEBRANCHEN calls for safeguarding Denmark’s successful gambling model in any new regulation.
