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  • About SPILLEBRANCHEN
    • Contribution to Danish society
    • Members
    • Management
    • News
  • Gambling regulation
  • Key points
    • Code of Conduct
  • Gambling Advertising Board
  • Knowledge
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We work for clear rules & responsible gambling behaviour

Our goal is to ensure fair and transparent conditions of competition for our members and that games can function as an entertaining leisure activity on the same level as many others.

Get more information here

About Spillebranchen

We work for clear rules & responsible gambling behaviour.

Spillebranchen is an industry organisation for online gambling suppliers in the Danish Market.

Our goal is to ensure fair and transparent conditions of competition for our members and that games can function as an entertaining leisure activity on the same level as many others.

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Games should be fun – and under orderly conditions

When Danes want to place a bet on a football match or gamble on a slot machine online, they can do so at gambling companies with a Danish license – under orderly Danish conditions. Today more than 91% of all games on the internet take place at gambling companies with a Danish license. It is a Nordic record.

Campaign for Danish licensed companies (Lang. Danish)

Spillebranchen Brochure

Spillebranchen is an industry organisation for gambling providers of betting and online casino on the Danish market.

See Spillebranchens brochure here

Spillebranchen works for

A healthy
business

It is important to maintain the opportunity to run a healthy business as a gambling company in DK. It is natural that the industry is sharply regulated and must live up to many requirements. Still, it is also essential to keep the balance, so running a legitimate gaming business in DK is attractive.

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Positive contribution
to the society

The gambling industry contributes positively to society. To obtain a Danish gambling license, the gambling providers must pay a fee of 28 per cent of the revenue. This fee is a new income for the Danish treasury, which the unregulated market of the past did not allow.

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Legitimate
leisure activity

Spillebranchen believes that gambling is an entirely legitimate leisure activity on a par with many others but that gambling addiction is an evil that must be combated. The gambling industry has no desire to promote gambling addiction, which is harmful to the industry in addition to unfortunate fates.

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Read all key points

Spillebranchen covers

The Danish gambling regulations

In Spillebranchen’s point of view, the Danish Licensing system in the gamin area, which came into force in 2012, has promoted healthy competition in the gaming area, in contrast to the monopoly conditions of earlier times.

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Contributions to the Danish society

Members of Spillebranchen contribute to the Danish society in two main areas: First, by tax revenue to the Danish state. Secondly, we create a safe online gaming environment for customers.

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Spillebranchens
key points

Spillebranchen is centred around several main messages that describe our take on the gambling industry and its role as a socially responsible player in Denmark.

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The Gambling Industry
Code of Conduct

The code of conduct for social responsibility and marketing for gambling is drafted by Spillebranchen in cooperation with other industry organisations for gaming in the fall of 2018.

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The Gaming
Advertising Board

The gaming industries providers of gaming have joined forces on a board to deal with complaints about advertisements from gaming providers. The board’s name is the gaming advertisement board (da: Spilreklamenævnet), and HORESTA administrates the board.

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Knowledge about
gambling addiction

Spillebranchen takes it very seriously that our members offer products that may involve a risk to a small group of customers who may be affected by problematic gambling behaviour.

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Members of Spillebranchen

Spillebranchens members are gaming providers who have a full license to provide games on the Danish market
The members are:

 

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News & Press

Response to the Gambling Advertising Board’s criticism of Mr Green advertising
25.04.2022
In a decision on 6 September, the Gambling Advertising Board has expressed criticism of the placement of an advertisement for Mr Green Casino before TV2's Chris
The Gambling Advertising Board expresses criticism of ComeOn! for marketing with Nicklas Bendtner
25.04.2022
The Gambling Advertising Board today announces a decision in which the Board expresses criticism of Comeon! for using marketing materials that violate the gambl

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Contact us

Contact Information

SPILLEBRANCHEN
SOHO
Flæsketorvet 68
DK-1711 København V
Denmark

Email: morten@spillebranchen.dk
Tel: (+45) 2088 7210

CVR nr: 34 43 39 92

About SPILLEBRANCHEN

About SPILLEBRANCHEN
Gambling regulation
Contribution to Danish society
Key point's
Code og Conduct
Gambling Advertising Board
Knowledge
Members
Management
News and Press