We work for clear rules & responsible gambling behaviour
Our goal is to ensure fair and transparent conditions of competition for our members and that games can function as an entertaining leisure activity on the same level as many others.
About Spillebranchen
We work for clear rules & responsible gambling behaviour.
Spillebranchen is an industry organisation for online gambling suppliers in the Danish Market.
Our goal is to ensure fair and transparent conditions of competition for our members and that games can function as an entertaining leisure activity on the same level as many others.
Games should be fun – and under orderly conditions
When Danes want to place a bet on a football match or gamble on a slot machine online, they can do so at gambling companies with a Danish license – under orderly Danish conditions. Today more than 91% of all games on the internet take place at gambling companies with a Danish license. It is a Nordic record.
Spillebranchen Brochure
Spillebranchen is an industry organisation for gambling providers of betting and online casino on the Danish market.
Spillebranchen works for
A healthy
business
It is important to maintain the opportunity to run a healthy business as a gambling company in DK. It is natural that the industry is sharply regulated and must live up to many requirements. Still, it is also essential to keep the balance, so running a legitimate gaming business in DK is attractive.
Positive contribution
to the society
The gambling industry contributes positively to society. To obtain a Danish gambling license, the gambling providers must pay a fee of 28 per cent of the revenue. This fee is a new income for the Danish treasury, which the unregulated market of the past did not allow.
Legitimate
leisure activity
Spillebranchen believes that gambling is an entirely legitimate leisure activity on a par with many others but that gambling addiction is an evil that must be combated. The gambling industry has no desire to promote gambling addiction, which is harmful to the industry in addition to unfortunate fates.
Spillebranchen covers
The Danish gambling regulations
In Spillebranchen’s point of view, the Danish Licensing system in the gamin area, which came into force in 2012, has promoted healthy competition in the gaming area, in contrast to the monopoly conditions of earlier times.
Contributions to the Danish society
Members of Spillebranchen contribute to the Danish society in two main areas: First, by tax revenue to the Danish state. Secondly, we create a safe online gaming environment for customers.
Spillebranchens
key points
Spillebranchen is centred around several main messages that describe our take on the gambling industry and its role as a socially responsible player in Denmark.
The Gambling Industry
Code of Conduct
The code of conduct for social responsibility and marketing for gambling is drafted by Spillebranchen in cooperation with other industry organisations for gaming in the fall of 2018.
The Gaming
Advertising Board
The gaming industries providers of gaming have joined forces on a board to deal with complaints about advertisements from gaming providers. The board’s name is the gaming advertisement board (da: Spilreklamenævnet), and HORESTA administrates the board.
Knowledge about
gambling addiction
Spillebranchen takes it very seriously that our members offer products that may involve a risk to a small group of customers who may be affected by problematic gambling behaviour.
Members of Spillebranchen
Spillebranchens members are gaming providers who have a full license to provide games on the Danish market
The members are:
